Why Circuit Works | Circuit Works

Why Circuit Works?

THE BRAND

Circuit Works opened its first location in Los Angeles in 2006 with the goal to help all people discover their inner athlete and to take their results to a new level. The Circuit Works mantra that everyone is an athlete has led people of all ages and fitness levels to achieve results in a fun, non-competitive and supportive environment. 

Led by top-notch instructors, our quality classes and unyielding commitment to innovation, integrity, and quality has earned us the respect of our clients, partners, and communities. Circuit Works now serves over 15,000 clients in Santa Monica and the greater Los Angeles area. 

Our Team

Raphael Verela, CEO & Founder

Raphael Verela, the owner and creator of Circuit Works training center in Los Angeles, was first introduced to circuit training in the Marine Corps. He grew to love how athletic it was and the dynamism that came with switching quickly from resistance to cardio in less than three minutes. After his six years of service in the Marines, including service in Operation Desert Storm he studied exercise physiology at Oregon State University.

Through his studies, Raphael Verela learned that the reason circuit training is so effective is because it combines two of the body’s exercise systems, which is proven to increase the stored fat expenditure by over 500%. This leads to fast weight-loss and improved muscle tone. When he began his work in the fitness industry, Raphael used circuit training for a wide range of clients, from celebrities and sports specific athletes to moms, college students and people who were looking for a challenge with the support of a personal trainer.

Raphael created Los Angeles-based fitness studio Circuit Works in 2006 to help all people discover their inner athlete and to take their results to a new level. The Circuit Works model of fitness has completely taken off and now serves over 15,000 clients in and around Los Angeles. At Circuit Works, everyone is an athlete and we offer people of all ages and fitness levels the healthiest and fastest way to get results.

Katie Randall, General Manager

Katie Randall grew up in rural Nebraska spending her time playing sports, dancing, and any country adventure she could get into. She fell in love with athletics young and continued her Basketball and Volleyball career at the NCAA level into college. This took her around the world and challenged her mentally and physically. Awarded twice for Athlete of the Month for her Defense in all West Coast Divisions and Santa Barbara Athlete of the Year 2008. Graduating with Degrees in Kinesiology and Corporate Fitness Management from Minot State University.

Post College she taught Physical Education and Head Coached multiple sports including; volleyball, basketball, and flag football at Our Lady of Mount Caramel in Santa Barbara. She was desiring being part of a team again and wanted to start her journey in Los Angeles. Then she walked into Circuit Works, starting as a Customer Service Representative she was always volunteering her time to Circuit Works and naturally joined the management team. You can catch her teaching classes and running around the studio for whatever is needed.

“I love our team at Circuit Works and the constant growth and challenges we overcome together. The community at Circuit Works is uplifting and welcoming, it’s easy to feel like home.”

What Sets Circuit WOrks Apart

One-on-One Group Personal Training

Wide Variety of Hardcore Exercises

Welcoming and Supportive Community

10 Stations

Clients rotate every 2 minutes at the sound of the buzzer.

LIVE STATS

Heart rate monitors let you track your workout in real time.

group personal training fitness studio

Commercial Breaks

Break up the workout with a group challenge on the floor.

Personal ATTENTION

Trainers check-in with each individual throughout class.

PARTNER UP

Having someone there to push us helps us go that extra mile.

Never Bored.

State-of-the-art equipment and frequently changing routines.

Our turn-key system makes it simple to own and operate a Circuit Works. With the support of an existing business model and a recognized brand name, you’ll typically get a quicker return on your investment than you would starting a business from scratch.

Our Ad Fund
Circuit Works knew creating a first-class boutique fitness studio would be the cornerstone of a successful franchise; but almost as important is advertising. What good would it be to create a powerhouse franchise and then not tell anyone about it? By participating in the Circuit Works advertising fund, you will be positioned to aggressively drive new customers to your studio.

Regional and National Branding
As Circuit Works continues its national expansion, our franchisees enjoy a collective recognition that significantly impacts their individual marketing efforts. Our pervasive web presence, as well as our growing reputation, gives all our franchisees an instant, immediate presence in their territory.

Brand Training
Because of our experience branding the Circuit Works name over the last several years, our franchisees will learn more than just “quick hit” marketing techniques. You’ll take part in Circuit Works’ long-term branding strategies designed to maximize your marketing effort over the life of your business.

Marketing Guidance
Circuit Works management and support staff will guide you in creating a marketing plan, beginning with initial launch and grand opening through regional events, seasonal marketing opportunities, corporate programs, and systems designed to market your studio to new potential members. You will learn the intricacies of local community grassroots programs as well as mass media marketing.

Social Media Marketing
Converting new customers to fanatics is our highest priority at Circuit Works studios. We are extremely dedicated to broadcasting the Circuit Works message using all techniques available, including a dynamic website and extensive use of social media, such as Facebook, Twitter, Instagram, Pinterest, and YouTube.

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